Privacy Policy

This Privacy Policy informs you about the type of data collected through our website (the “Site”), and how It Could Be Real, Inc. will use, disclose and protect that information.

Applicability of This Privacy Notice

This Privacy Notice applies only to the information we collect on this Site (at and and not to any information that we collect through other methods or services, including websites owned or operated by affiliates, vendors, partners or third parties.

Information You Provide to Us

When you provide us with your personal information to get information, complete a transaction, verify your credit card information, place an order, arrange for delivery of a purchase or request a refund, you are agreeing to our Terms of Use and to this Privacy Policy. By providing information you are consenting to It Could Be Real, Inc.’s use of the information for the reasons the information is provided and as provided in this Privacy Policy. We may collect and store personal information that you choose to voluntarily provide to us when you contact us. Personal information may include your name, residential or business address, credit card information, email address, or phone number. You hereby agree that by providing this information, It Could Be Real, Inc. may use the information you provide to send you the communications that you request and to communicate with you about other topics that we think may be of interest to you.

If you communicate with us through the “Contact Us” link on our Site, we may ask you for information such as your name, email address and telephone number to respond to your questions and comments.


If you choose a direct payment option to complete your purchase, then that provider (Paypal or Square) stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment options adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Information We Collect by Automated Means

We are committed to making your online experience with our Site informative and relevant. To achieve this, we collect certain information by automated means when you visit this Site, such as your IP address, the type of internet browser you are using, operating system, referring URLs, information on actions taken on the Site, how many users visited our Site and dates and times of Site visits. By collecting this information, we learn how to best tailor this Site to our visitors. We collect this information by various means, as explained below.


Cookies are bits of text that are placed on your computer’s hard drive or mobile device when you visit certain websites. Cookie technology holds information a site may need to personalize a visitor’s experience. Cookies may also be used for security purposes and to gather website statistical data, such as which pages are visited, what is downloaded, and the paths taken by visitors to our Site as they move from page to page.

You do have control over cookies, and can refuse the use of cookies by selecting the appropriate settings on your browser. Note, however, that by not accepting or deleting the use of cookies, you may affect your Site experience and you may not be able to take full advantage of all features on this Site. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please consult the “Help” section of your browser for more information.

Google Analytics

It Could Be Real, Inc. may also use third-party solutions to conduct web analytics, such as Google Analytics. Google Analytics is a web analytics service provided by Google, Inc., which uses cookies to help analyze how users use the Site. The information generated by the cookie about your use of the Site (such as your IP address, the URL visited, the date and time the page was viewed) will be transmitted and stored by Google on servers in the United States. Google will use this information to monitor your use of this Site, compiling reports on website activity for website operators and providing other services related to website activity and internet usage. Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf. For more information about Google’s privacy policy in respect of Google Analytics, please refer to:

You may opt out of Google Analytics by visiting:

How We Use the Information We Collect

It Could Be Real, Inc.  may use the information obtained about you both to further our relationship with you and for other purposes, including to:

  • Send you information and/or updates;
  • Process, evaluate and respond to your requests and inquiries;
  • Verify your identity to ensure security for the other purposes listed here;
  • Operate, evaluate and improve our business (including developing new services; managing our communications; learning about our visitors, analyzing our services and website; and facilitating the functionality of our website);
  • Perform data analyses (including anonymization of personal information);
  • Enforce our Terms of Use;
  • Comply with applicable legal requirements and industry standards and our policies.

If It Could Be Real, Inc uses personal information for additional purposes, users will be identified at the time the information is collected.

Sharing Information

It Could Be Real, Inc. does not sell or otherwise disclose personal information collected about you, except as described herein or as otherwise disclosed to you at the time the data is collected. We may share information provided by visitors to the Site with service providers retained to perform services, including without limitation, hosting or operating this Site, carrying out your requests, responding to your inquiries, analyzing data and sending you additional messages on other platforms (such as Facebook), social media and other electronic communications. All service providers are required by contract to appropriately safeguard the privacy and security of personal information they process on our behalf.

It Could Be Real, Inc. may disclose information about you as compelled or required by law, to law enforcement authorities or other government officials, to protect or defend our legal rights, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for our Terms for using this Site or other applicable policies. We also reserve the right to transfer your personal information in the event of a sale or transfer of all or a portion of our business assets.


The security of information is important to It Could Be Real, Inc. To protect your personal information, we take reasonable precautions and follow industry best practices to make sure that your information is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted by our third-party payment services using secure socket layer technology (SSL) and is stored with an AES-256 encryption. Although no method of transmission over the internet is 100% secure, we follow all PCI-DS requirements and implement additional generally accepted industry standards.

Links to Other Websites

This Site may provide links to other websites for your convenience and information. These websites may operate independently from It Could Be Real, Inc and have their own privacy notices or policies. We strongly encourage you to review the Terms of Use and Privacy Policies of any third-party websites before disclosing your personal information. It Could Be Real, Inc. does not review and is not responsible for the content of any linked websites, and any use of such sites is at your own risk.


By using this Site, you represent that you are at least the age of majority in your state of residence. This Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 13. Further, this Site is not intended for incapacitated persons, and we do not knowingly solicit personal data from individuals who are incapacitated. If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us as described below.

Access, Updates and Your Choices

You can opt out of our sending you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below.

Subject to applicable law, you may have the right to request access to and receive information about the personal data maintained about you, update and correct inaccuracies in your personal data and have the information modified or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. To update your information, ask us to remove you from our mailing lists or submit a request, please send your request to For your protection, proof of identity, including proper verification and confirmation that you are the individual entitled to request access, may be required before providing information to you.


By using this Site, you consent to the processing of your personal information as described in this Privacy Notice.

Contacting Us

If you have any questions about this Privacy Policy, please feel free to email us at or write to us at: It Could Be Real, Inc. 21 Russell Woods Rd, Great Neck, NY 11021

Changes to This Privacy Notice

We reserve the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site. We encourage you to check back often to review the latest version.